Young hispanics are searching for unexpected approachable way to stand out.

Hispanics often face a midlife crisis by 25 because they've been adulting since childhood.

Hispanics often take on adult responsibilities early, but true adulthood brings milestones like getting a new car—and finally enjoying the fun side of adulting. The campaign spotlights the exciting driving experience of the K4, celebrating Hispanics and the vehicle's role in their journey.