Kia Selects Hérculez Gómez to Bring the
"Inner Rivalry" Mindset to the Telluride
Turbo-Hybrid Launch
As Kia introduces the all-new Telluride Turbo-Hybrid, the brand is partnering with former U.S. Men's National Team player and current ESPN soccer commentator Hérculez Gómez to bring its "Inner Rivalry" platform to life through a lens that resonates deeply with Hispanic audiences and the spirit of the FIFA World Cup.
At the heart of the campaign is a simple belief: the most meaningful competition isn't with others, it's with yourself. Trailblazing has always been a solitary path. The higher you climb, the fewer people stand beside you. Yet for many Hispanic achievers, the greatest challenge isn't external competition. It's the constant pursuit of growth, progress, and becoming better than they were yesterday.
Kia’s “Inner Rivalry” campaign introduces the all-new Telluride Turbo-Hybrid through the idea that you can go from great to greater when you surpass your biggest competition, yourself.
Behind the scenes of Kia’s “Inner Rivalry” campaign, professional soccer player Herculez Gomez takes on stunt-driving challenges that reflect that pursuit of pushing beyond your own limits.
Kia’s “Last One Standing” World Cup campaign reframes elite competition through the reinforcement of the belief that the toughest opponent on the road to greatness is yourself.
Kia’s “Seats of Life” social series follows the trajectory of Herculez Gomez through pivotal moments of growth, using the Telluride Turbo-Hybrid to explore the drive to keep evolving.
THE FILM: COMPETING WITH YOUR FORMER SELF
The campaign's hero film transforms the idea of self-competition into a cinematic visual metaphor. Set between a precise architectural tunnel and expansive natural landscapes, the story follows the all-new Telluride Turbo-Hybrid as it encounters a ghost-like version of its former self. As momentum builds, the new Telluride gradually catches, matches, and ultimately surpasses its former self before emerging into an open landscape. The metaphor is simple: true advancement happens when we challenge ourselves to become more capable than we were before.
THE TELLURIDE TURBO-HYBRID
The Telluride Turbo-Hybrid serves as the physical embodiment of the campaign's message. By combining capability, innovation, and performance, the vehicle represents advancement without compromise. It builds upon the strengths that made Telluride successful while embracing what's next through Turbo-Hybrid technology. The result is a vehicle that mirrors the campaign's philosophy: not standing still, not looking back, but continually moving forward.
looking ahead
Inner Rivalry represents a broader belief that progress is never static. Whether on the field, on the road, or in everyday life, growth comes from continually raising the standard. Through the launch of the all-new Telluride Turbo-Hybrid and its partnership with Hérculez Gómez, Kia celebrates a mindset rooted in ambition, resilience, and the pursuit of what's next.
Two of a kind. From soccer player to one of the most trusted sports analysts, Herculez embodies “Inner Rivalry”. So does the Telluride, raising its own standard with a Turbo-Hybrid powertrain.
In Formula 1, a ghost lap overlays a driver's best lap over their current one. Kia used this technique to bring Inner Rivalry to life, racing the new Telluride Turbo-Hybrid against its prior version.
The first-ever Telluride Turbo-Hybrid blends capability and comfort with 329 horsepower, available AWD, up to 637 miles of range, and a refined interior equipped with advanced technology.