In advertising we get to create great work for our clients, work with great people, and have fun doing it... but what is all of this without getting great results?
We live in an era where analytics and KPIs are everything, where every penny spent is accounted for and engagement generated by our work is collected and analyzed.
Results are something that we live for at Inspire. We not only work on briefs, concepts, and shoots, but we also look forward to reviewing our work's performance in real time. The way consumers engage with our work and hitting those KPIs is what motivates us to do better. Every. Single. Day.
Client: Kia Campaign: Cupid Take The Wheel
Hispanics are known for being romantic and passionate. Known for being affectionate and showing their love through food, affection, and words of affirmation, via piropos. During the month of February, we joined the Valentines Day conversations by developing content that was infused with a dash of romance and humor, while incorporating the Kia Optima in an organic way. Learn how we did it, check out the campaign's social videos, and results.
With an estimated 3.5 billion fans around the world our content had to shine above the rest in order to be noticed and stand out from all of the noise and grab our audience's attention. Kia Latino was to become a space where Hispanic soccer fans could find timely content that would generate engagement, while organically integrating Kia's selected models to be highlighted during the event; the Kia Soul and the Kia Sportage. Learn how we did it, check out the campaign's social videos, and results.