Born from our 5 phase planning process comprised of insight, inspiration, articulation, connection and evaluation, nothing holds our work more accountable than the Creative Strategy: a virtual information loop building a consumer and brand knowledge base over time to make more informed decisions.
Creative & Production
Our creative process begins with a creative brief, a deep dive into our target and the brand we are developing a creative message for. The creative team works closely with the strategic leads in the agency to help develop creative that will contribute to the client’s goals, let it be an increase in sales, brand awareness or engagement. Throughout the process, we involve our production team to help our ideas come to life, let it be in our in-house content studio, around the U.S. or other Spanish speaking countries, depending on the idea and budget.
Content and production has evolved over the years. You can’t produce a one minute video for 30k anymore, especially when brands must post multiple times throughout the month. You need to be resourceful, agile, and above all - talented. We’re photographers, animators, videographer’s, and writers. Rolled up into a social production team. While your content needs to be short and engaging, it doesn’t need to have the costs attached to it from another post house. We are the post house for your content, so we get the most value out of your social production budget.
Digital & Social Media
In the data-driven digital world, it is essential to be where our consumers are and intersect them at a time and place where they will welcome our communication. Developing social media and digital strategies and creative that use real-time data inclusive of our target’s cultural cues, allows us to further connect with our consumer, have them perform our desired action, become an advocate of our brand, and ultimately contribute to increasing sales. All our campaigns are inclusive of monthly and final analytics reports, and optimizations are performed throughout the campaign.