In advertising we get to create great work for our clients, work with great people, and have fun doing it... but what is all of this without getting great results? We live in an era where analytics and KPIs are everything, where every penny spent is accounted for and engagement generated by our work is collected and analyzed. Results are something that we live for at Inspire. We not only work on briefs, concepts, and shoots, but we also look forward to reviewing our work's performance in real time. The way consumers engage with our work and hitting those KPIs is what motivates us to do better. Every. Single. Day.
Client: Kia Campaign: Stunt Person
It's not every day your work is featured during the Super Bowl - your Hispanic market spot - in Spanish - on Fox Deportes; the first network to air the Super Bowl in Spanish in the United States. The spot features the story of a Latino stunt person. The idea was rooted in the insight that while Latinos are still, vastly underrepresented in Hollywood, there are some Giving It Everything outside the spotlight, as stunt people. The spot features the all-new 2021 Kia Seltos in various terrains highlighting its style and capability giving it everything, much like stunt people – and Latinos – do every day.
When you’re undervalued and under-appreciated it’s best to let your work do the talking. Some of us don’t do it for fame. Some of us don’t do it for credit. Some of us don’t do it for the spotlight. Some of us do it for the accomplishment. This campaign highlights the highly awarded Kia Telluride in collaboration with the talented chef and restaurateur Esdras Ochoa (@esdras8a). It celebrates those toiling quietly with purpose, striving for something bigger than themselves. Those giving it everything, while no one is watching.
With an estimated 3.5 billion fans around the world our content had to shine above the rest in order to be noticed and stand out from all of the noise and grab our audience's attention. Kia Latino was to become a space where Hispanic soccer fans could find timely content that would generate engagement, while organically integrating Kia's selected models to be highlighted during the event; the Kia Soul and the Kia Sportage. Learn how we did it, check out the campaign's social videos, and results.
Hispanics are known for being romantic and passionate. Known for being affectionate and showing their love through food, affection, and words of affirmation, via piropos. During the month of February, we joined the Valentines Day conversations by developing content that was infused with a dash of romance and humor, while incorporating the Kia Optima in an organic way. Learn how we did it, check out the campaign's social videos, and results.
